Kyle Maxwell’s Scope on: Cinematic Music Group, Authentic Empire & Quality Control | Part 1

Hey everybody ! Welcome to Part 1 of my new series called “SCOP3” where I’ll be picking 3 businesses from different industries & giving my scope (or scop3) on their brand, along with a few ideas I have in mind.

This week’s scope will be on the music industry, featuring prominent labels Cinematic Music Group, Authentic Empire Music Group, and the one and only, Quality Control. Now let’s dive into this!

Cinematic Music Group — The Ultimate Underdogs

Cinematic has been on fire late 2019, and all 2020 in my opinion. Jonny Shipes, CEO of Cinematic Music Group, and Artist Manager & Exec Hovain Hylton, all around industry veterans, that’ve definitely made thier footprint in the music business, and the donut business as well. Luh Kel, arguably CMG’s youngest and most prosperous artist, hit record “BRB’’ recently went RIAA Gold as it took social media (especially TikTok) by storm, racking in nearly 700k TikToks with the songs audio.

Can CMG get into the award ceremony business?

It’s no doubt CMG has scaled their brand far out into many avenues like mini YouTube series, cannabis, etc. Taking risks and broadening out ‘’Cinematic” comes 2nd nature to the industry vets. As a hype man and branding guy myself, I believe one wat brands can begin to not only grow their awareness, but literally package & distribute it to others.

I believe CMG could be, maybe even the first, indie label to create a platform that judges and rewards creatives, actors, or maybe even cooks, for their success and level of performance through a grading system, or perhaps a CMG award ceremony. Like the Grammy’s, Oscar’s, Espie’s, I think it’s a smart and creative way brands can take their brand equity, and turn into a tangible award / symbol.

Similar to how tire manufacturer company Michelin has a high-class restaurant system named “Michelin Guide”, they were able to take their brand equity, and totally convert it into another industry. The strategy was if Michelin could attach their brand to higher net-worth restaurants, that would encourage people to leave town and travel. Traveling requires cars, cars need safe and reliable wheels, Michelin Star Restaurant hmmmm wonder what kind of wheels we should get? And Bingo.

Fast Forward to 2020, Michelin now is a 24.13B dollar company.

I believe other companies with established brands can strategically follow this same model, and if done right, can produce great results.

Hope you all liked this article, pt2 drops soon :)